The Digital Marketing MOOC, run across October, featured contributions from a number of staff, students and business partners of the University. We highlighted some key trends in digital marketing and introduced learners to our multi-disciplinary projects in gamification, digital literacies and web analytics.
The map shows the .ÌýSo far we have received nearly 17,000 comments and more than 41% of the learners contributed to at least one discussion. These conversations were facilitated by our efficient and helpful mentoring team which was led by Manuel Leon and featured a number of past and present students of the University.
We ran a featuring a panel of industry and academic participants, which has had more than 1000 views on YouTube already.ÌýA number of groups have been set up by learners on social media to continue the learning beyond the course:ÌýÌý(225 members),ÌýÌý(716 members),ÌýÌý(190 members).
We asked learners to submit their feedback about the course using the hashtag #DMreflection. Here is a summarising the contributions received so far written by Alex Hovden, one of our Digichamps.
Lisa Harris, lead educator for the MOOC said:
“The feedback received throughout the course was overwhelmingly positive and I would like to thank all the educators, mentors and learners for sharing their stories so enthusiastically.”