Research Toolkit: Preparation for Final Project

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Modules

Courses / Modules / ARTD6909 Research Toolkit: Preparation for Final Project

When you'll study it

Semester 1

CATS points

ECTS points

7.5

Level

Level 7

Module lead

Juliet Tomlinson

Academic year

2026-27

Module overview

In this module you will develop your understanding of the research process and how research and evaluation underpin contemporary marketing. The module is designed to equip you with an understanding of the importance of conducting ethical research and gathering insight which assists organisations in their decision-making. This module introduces you to the broad range of different research methodologies and techniques, exploring problem definition, literature review, methodological justification, ethical considerations, analysis and reporting of findings. It highlights the importance of being able to make a justified choice of methodological practices and the importance of an ethical research perspective. The aim of the module is to prepare you to undertake your own research projects and will be particularly useful for your Final Major Project.

Aims and Objectives

Learning Outcomes

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

Formulate for the Final Project module a project design that demonstrates originality in project management techniques and research methods.
Research and analyse information from a range of sources evaluated in terms of their provenance, relevance and validity with application of accurate referencing.

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

How to evaluate and select appropriate research methods in formulating a rigorous project design that advances current ideas and debates in a relevant research area.
Strategic developments and challenges relating to a research area within marketing, branding, marketing communications, digital marketing or advertising.

Transferable and Generic Skills

Having successfully completed this module you will be able to:

Engage with inclusive, ethical and sustainability practices in designing a project that advances your professional development.
Communicate ideas and arguments professionally and effectively, using appropriate frameworks.

Learning and Teaching

Teaching and learning methods

Indicative teaching and learning methods include webinars, facilitated discussions and debates, guest speaker presentations and self-directed study, authentic and experiential learning collaborative opportunities, live or business-relevant ‘real world’ projects, practical activities, reflective practice activities, and case study analysis. These methods are designed to integrate theory and practice, to foster a spirit of enquiry, promote collaborative learning and meet a range of learner needs and styles. Key transferable skills are encouraged via the learning and teaching activities throughout the programme. Teaching methods include: - live webinars - videos and podcasts - case study analysis - authentic and experiential learning collaborative opportunities - reflective practice activities - guest lectures - interactive forums Learning methods, including independent learning during non-contact time, include: - reflection on written feedback - evaluation of feedback: this may take the form of reflective formative tasks - group and collaborative projects and tasks - independent research and investigation - online reference material research - peer group learning and peer assessment tasks - problem-solving activities - class discussion and debate

Study time
Type	Hours
Online Course	26
Independent Study	90
Guided independent study	34
Total study time	150

Assessment

Summative

This is how we’ll formally assess what you have learned in this module.

Breakdown
Method	Percentage contribution
Research proposal	100%

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Breakdown
Method	Percentage contribution
Research proposal	100%

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.

Breakdown
Method	Percentage contribution
Research proposal	100%

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