Accepting applications from PhD students.
Email: M.Mohamed@soton.ac.uk
Dr Mohamed is a Lecturer in Marketing at the Department of Digital and Data-Driven Marketing at Southampton Business School. Mohamed is a member of the Centre for Marketing Research and Public Policy Southampton. He has completed the Postgraduate Certificate in Learning and Teaching in Higher Education (PGCert).
Dr Mohamed's current research focuses on regulating the dark side of the sharing economy, with the goal of steering digital platforms back toward their original promise of supporting environmental, economic, and social sustainability. His work examines how policy interventions can balance innovation provided by sharing economy platforms with fairness, accountability, and transparency. By addressing pressing governance challenges, his research supports policymakers in developing effective and socially responsible regulatory frameworks for the sharing economy.
Methodologically, he adopts a mixed-methods approach, combining systematic literature reviews, qualitative, and experimental designs. This enables him to address complex policy questions related to compliance behavior, institutional legitimacy, and platform accountability.
Dr Mohamed has extensive teaching experience across institutions in the UK and internationally. He currently teaches across both postgraduate and undergraduate programs at Southampton Business School. His teaching is research-informed and centers on critical topics in digital marketing strategy, service innovation, and responsible marketing practices.
Postgraduate Modules:
Undergraduate Modules:
Dr Mohamed is a Lecturer in Marketing at Southampton Business School, which he joined in September 2024. His research focuses on platform governance, behavioral regulation, and public trust, particularly within the sharing economy. He completed his PhD at Surrey Business School, where he was awarded the Surrey Business School Postgraduate Research Student of the Year 2022-23.
His research on sharing economy externalities and regulation, published in the Journal of Business Research, is currently the most cited article in its special issue on the dark side of the sharing economy.
Mohamed has presented his work at leading international conferences such as EMAC and Frontiers in Service
Alongside his research, Mohamed has taught across undergraduate and postgraduate levels at leading institutions in the UK and abroad.