The place to engineer fully immersive, next-generation sound鈥

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In everyday life, you hear sound in three dimensions from a near-infinite number of locations around you. Audioscenic was founded on the vision of Dr Marcos Simon and Professor Filippo Fazi at the at the University鈥檚 Institute of Sound and Vibration Research (ISVR). 

"We set out to recreate the realistic sensation of hearing in 3D sound using only a small soundbar in front of you,鈥 explains Marcos, a former Southampton PhD student, and co-founder and CEO of Audioscenic. 

Marcos and Filippo used advanced signal processing and鈥痑n鈥疉I-powered鈥痑lgorithm鈥痑s part of the solution to this extremely鈥痗omplex鈥痶echnical challenge.鈥 

Hearing鈥痠s believing  

They鈥痙eveloped a soundbar that uses an integrated camera to鈥痬onitor鈥痶he position of a listener鈥檚 head and then鈥痵ends two precisely directed, real-time adapting, beams of sound to鈥痶he鈥痩eft and right ears.鈥疶he result is a 3D audio experience that keeps the listener at the centre of the soundstage, even when they move, delivering an experience that is more natural and authentic than conventional surround sound. 

The dream was to recreate real-life sound sensations鈥撯痵o if you were watching a movie scene on a beach, acoustically you would feel as though you were actually there.

Dr Marcos Simon鈥 former Southampton PhD student, co-founder鈥痑nd CEO of鈥疉udioscenic鈥

This鈥痳esearch鈥痺as鈥痓ased on鈥痚arlier breakthroughs from the University in 鈥榥oise cancellation鈥,鈥痺here a sound wave can be used to cancel out another sound wave鈥 the鈥痶echnology鈥痶hat is鈥痷sed today in noise-cancelling headphones and to鈥痗ancel out鈥痶he propellor sounds鈥痠n the cockpit of small鈥痑ircraft.鈥 

Lightbulb moment  

鈥淭he real change happened when we started combining acoustics and computer vision,鈥 says Marcos, recalling his 鈥榣ightbulb moment鈥.鈥 

The algorithm he and Filippo were developing that adapts sound to head movements was starting to show promise: 鈥I remember running into the office from the lab at about 8pm to tell my office mate, who was also working late: 鈥業t鈥檚 working, it鈥檚 finally working!鈥欌疶hat's鈥 when I knew we鈥痟ad created a technology鈥痶hat鈥痗ould鈥痓enefit鈥痯eople鈥檚 lives. All I wanted to do was to get it out there to consumers.鈥 

This set鈥疢arcos and Filippo鈥痮n course to commercialise their research and co-found their spin-out company,鈥痮riginally named鈥疭oton Audio Labs, now鈥疉udioscenic, in 2017.  

鈥淔uture Worlds, the University鈥檚 startup accelerator, was鈥痚xtremely鈥痵upportive鈥痠n helping us鈥痗ommercialise. They鈥痶ook us to鈥痶he Consumer Electronics鈥疭how鈥痠n鈥疞as Vegas,鈥痑nd our demonstration was judged to be the best鈥痶here.鈥疘t showed us that we had something consumers鈥痺anted,鈥濃痵ays Marcos.  

Since that time,鈥疉udioscenic鈥痟as licensed its technology into consumer products with gaming heavyweights Razer, along with two of the biggest household names in the business, Dell and Acer. The company now employs 50 people globally, with a presence in the USA, China and Taiwan and its base still firmly rooted in Southampton.鈥 

Our mission is to鈥痙emocratise access to spatial audio,鈥痚nhancing鈥痑nd enriching people鈥檚 lives.鈥疞aunching three products in such a short space of time is something no other鈥痭ew鈥痶ech company has done, and鈥痠t's鈥痶he achievement鈥疘鈥檓鈥痬ost proud of.

Dr Marcos Simon鈥撯痜ormer Southampton PhD student, co-founder鈥痑nd CEO of鈥疉udioscenic

Creating career-boosting鈥痮pportunities  

As well as running their company,鈥痑t the University of Southampton Science Park, Marcos鈥痑nd鈥疐ilippo are both visiting researchers at the University of Southampton, with ongoing research projects that are鈥痗ontinuing鈥痶o drive the field鈥痮f spatial sound鈥痜orwards.鈥疶hey鈥痑lso鈥痯rovide鈥痗areer-boosting opportunities to our students, through sponsorship and internships. 

Francesco is a鈥痵econd-year鈥疭outhampton PhD student sponsored by鈥疉udioscenic. Through his鈥痳esearch,鈥痟e鈥痠s investigating the limitations of 'cross talk cancellation鈥,鈥痮ne of the core technologies鈥痮n which鈥疉udioscenic鈥痠s based. This鈥痚nables the creation of sound 'beams' that deliver the correct 3D sound鈥榠mage鈥欌痶o the listener鈥檚 ears. He鈥痠s working on鈥痙eveloping improved sound propagation models and proposing compensation strategies to enhance spatial audio reproduction.  

鈥淲orking with鈥疉udioscenic鈥痑nd the University gives me a valuable opportunity to experience the realities of academic research and gain insight into the inner working dynamics of a successful start-up.鈥疶his has made me realise that becoming an audio research engineer is what I want to do for a living once I have finished my PhD,鈥濃痵ays Francesco.  

Anthony, who is currently in鈥痶he鈥痜ourth year of his鈥痙egree in鈥疌omputer Science with Artificial Intelligence,鈥痠s working part-time at鈥疉udioscenic鈥痟aving completed an internship with the company.  

He says:鈥淚 enjoyed discussing鈥痭ew ideas鈥痑nd solving problems with the team during my internship. I have continued working part-time with the company during my final year, and鈥疘鈥痟ope this experience will strengthen my鈥痜uture prospects.鈥  

鈥疉udioscenic鈥痠s鈥痑 great example鈥痮f how our鈥疷niversity鈥痗ombines鈥痠ts鈥痵trengths in research,鈥痚nterprise鈥痑nd education鈥痶o鈥痙rive positive change.

All of this was possible due to the combination of research and knowledge that existed in the University at that time, and the future will be today鈥檚 young people鈥痗ontinuing鈥痶his progress.

Dr Marcos Simon鈥 former Southampton PhD student, co-founder鈥痑nd CEO of鈥疉udioscenic鈥 

Related publications

Filippo Maria Fazi, Francesco Veronesi, Marcos F. Simon Galvez & Andreas Franck, 2025
Type: conference
Jacob Hollebon, Filippo Fazi & Marcos Simon Galvez, 2021, Journal of the Audio Engineering Society, 69(3), 191-203
DOI:
Type: article
Marcos Simon Galvez, Dylan Menzies & Filippo Fazi, 2019, Journal of the Audio Engineering Society, 67(4), 190-200
DOI:
Type: article
Jacob Hollebon, Marcos Simon Galvez & Filippo Maria Fazi, 2019
Type: conference

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