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Principal Teaching Fellow
Research interests
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Media Consumer Behaviour
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Integrated Marketing Communications effects
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Cultivation theoryÂ
Accepting applications from PhD students
Connect with Monica
Professor of Marketing
Research interests
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Luxury consumption
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Brand managementÂ
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Consumer behaviour and self-identityÂ
Accepting applications from PhD students
Connect with Paurav
Associate Professor in Marketing
Research interests
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Consumer behaviour
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Ethics and sustainability
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SME strategy
Accepting applications from PhD students
Connect with Phil
Lecturer
Research interests
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SME Digitalisation
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Small business Martech (marketing technology) adoption
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Customer engagement through digital marketing
Accepting applications from PhD students
Connect with Philip
Teaching Fellow in Marketing
Research interests
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Consumer Behaviour
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Consumer Psychology
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Fluency
Connect with Polly
Associate Professor
Research interests
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Luxury Marketing
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Consumer Behaviour
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Digital marketing
Accepting applications from PhD students
Connect with Steve
Principal Teaching Fellow
Connect with Tom
Lecturer in Digital and Data Driven Mktg
Research interests
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Digital marketing (social media engagement)
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Consumer boycott
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Forecasting research
Connect with Yuanming
Research interests
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Consumer Behaviour
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Consumer Psychology
Connect with Yunke
