Search our publications to read about our work in more depth.
Research outputs
Bang Nguyen, Junsong Chen, Pantea Foroudi, Xiaoyu Yu, Cheng Chen & Dorothy Yen,
2020, Journal of Strategic Marketing
DOI:
Type: article
Guoqing Zhao, Shaofeng Liu, Carmen Lopez, Huilan Chen, Haiyan Lu, Sachin Kumar Mangla & Sebastian Elgueta,
2020, International Journal of Production Research, 58(16), 4851-4876
DOI:
Type: article
2020
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Type: bookChapter
Barry J. Babin , David J. Ortinau, Jean-Luc Herrmann & Carmen Lopez,
2020, Journal of Business Research
DOI:
Type: article
Fenfang Lin, Jake Ansell & Wai-Sum Siu,
2020, International Journal of Emerging Markets
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Type: article
Weisha Wang, Cheng Chen, Bang Nguyen & Paurav Shukla,
2020, International Marketing Review, 37(6), 1155-1180
DOI:
Type: article
